beauty-website-case-study

How a small beauty salon attracted 60,000 website visitors and 500 new customers in 12-months

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slimbodyline.co.uk are a small beauty clinic based just off Oxford St in London. In just over 12-months I have turned their outdated and truly under performing website into a highly profitable lead and customer generating channel that has attracted over 60,000 visitors and over 500 new customers. In this article I will share some of the secrets [...]

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How to build a beauty website and content that drives organic traffic

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In this post, I explain the process for building a beauty website and content that drives organic traffic*. As with all content it needs to be user centred so it starts with market and user research; determining keywords that your audience searches for online, identifying the best form of content, frequency, style and format. *Definition: Organic traffic refers to [...]

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How to build a keyword list

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Whilst the search engine optimisation landscape has changed dramatically over the last few years, the one thing that has remained constant is how to build a keyword list. This article will help you build a list and then refine the words and phrases that you want to rank for. Step 1: List what you know about [...]

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10 common beauty website mistakes that prevent visitors, leads and new customers coming via your website

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We recently carried out research of 100 beauty websites across Birmingham and surrounding areas. The beauty industry is like most, it relies on a constant stream of new customers and existing customers to operate a profit. Therapists and products are expensive, whilst competition for customers is high. Everyone in the industry fully understands that the internet and [...]

Inbound Marketing Basics for Small Business Websites

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Inbound Marketing is the art of grabbing the attention of a customer, by having remarkable content that is easy to find. In this article I demonstrate ways in which a small business can grasp the basics of Inbound Marketing and improve their website by attracting visitors/strangers, generating leads and generating new customers. We begin with the [...]

Inbound Marketing is more than just SEO

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Inbound Marketing is more than just Search Engine Optimisation (SEO). In the past good SEO website designs primarily focused on optimising a website for search engines, Inbound Marketing is all about Customer Optimisation. Gone are the days when you developed content for the purpose of ranking and attracting visitors, nowadays it’s all about turning strangers into customers. SEO has not gone away, [...]

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Optimising your website to maximise inbound marketing

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Optimising your website to maximise inbound marketing needs careful planning and attention. A thorough understanding of your customers and what experience you want them to encounter online needs to be established. As an Inbound Marketing Agency we strongly urge you to optimise your website is to attract visitors, leads and new customers, this includes having clear and well [...]

SEO for Health, Fitness and Beauty websites

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Sourcing new visitors, leads and customers is of significant importance for any business, especially for small health, fitness and beauty websites in Birmingham and London. Having a company website couple with is one of the primary ways organisations now seek to improve their sales, and when done right it can drastically turn the fortunes of any [...]

The importance of Internal Linking for SEO success.

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In this article I discuss the importance of internal linking for search engine optimisation success. As we see a marked decline in the number of inbound links that a website attracts (due to fear of Google penalties), this places a greater emphasis on the need to have a clear internal linking strategy and authoritative hubpages. To [...]

Has reputation management just got easier?

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A top EU court has just ruled that Google must remove listing of ordinary people if the listings are irrelevant and outdated. The right to be forgotten has come about after a Spanish man complained that a 16 year old auction notice of his repossessed home infringed his privacy. So has reputation management just got [...]

Does Google+ help influence website rankings?

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Rank Fishkin founder of Moz has been undertaking some considerable testing on whether Google+ helps influence website rankings. Rand thus far has concluded that there is no evidence that Google+ activity helps to improve a websites search engine rankings. The testing showed a small increase of 3 places, only to return to its original starting [...]

Is guest posting okay providing it’s good content?

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There has been much discussion and speculation about guest posting since Google came out and said if guest posting is your strategy for getting links, then you should probably stop. The questions is, is guest posting okay providing it’s good content? The answer to this could be NO! “Guest posting has become spammy” – another [...]

FREE Product Photography

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Do you own a website and you would like to improve the imagery of your products featured online? How would you like us to provide you FREE product photography? Professional photographs will help boost your marketing and increase your sales and turnover. For a very limited time only we are offering a days worth of [...]

Google begins to penalise poor mobile websites

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Google announced in June that it would start to adjust rankings for websites that failed to provide a user friendly mobile experience. A poor user experience included homepage redirects, unplayable video’s, or when 404 errors were served even though the page existed on the desktop website. Such penalties mean that it is vital that you [...]