SEO for websites in the Health and Beauty industry

Posted · Add Comment

Sourcing new visitors, leads and customers is of significant importance for any business, especially small health and beauty businesses in Birmingham and London. Having a company website couple with is one of the primary ways organisations now seek to improve their sales, and when done right it can drastically turn the fortunes of any business around. [...]

The importance of Internal Linking for SEO success.

Posted · Add Comment

In this article I discuss the importance of internal linking for SEO success. As we see a marked decline in the number of inbound links that a website attracts (due to fear of Google penalties), this places a greater emphasis on the need to have a clear internal linking strategy and authoritative hubpages. To demonstrate [...]

Has reputation management just got easier?

Posted · Add Comment

A top EU court has just ruled that Google must remove listing of ordinary people if the listings are irrelevant and outdated. The right to be forgotten has come about after a Spanish man complained that a 16 year old auction notice of his repossessed home infringed his privacy. So has reputation management just got [...]

Does Google+ help influence website rankings?

Posted · Add Comment

Rank Fishkin founder of Moz has been undertaking some considerable testing on whether Google+ helps influence website rankings. Rand thus far has concluded that there is no evidence that Google+ activity helps to improve a websites search engine rankings. The testing showed a small increase of 3 places, only to return to its original starting [...]

Is guest posting okay providing it’s good content?

Posted · Add Comment

There has been much discussion and speculation about guest posting since Google came out and said if guest posting is your strategy for getting links, then you should probably stop. The questions is, is guest posting okay providing it’s good content? The answer to this could be NO! “Guest posting has become spammy” – another [...]

FREE Product Photography

Posted · Add Comment

Do you own a website and you would like to improve the imagery of your products featured online? How would you like us to provide you FREE product photography? Professional photographs will help boost your marketing and increase your sales and turnover. For a very limited time only we are offering a days worth of [...]

Google begins to penalise poor mobile websites

Posted · Add Comment

Google announced in June that it would start to adjust rankings for websites that failed to provide a user friendly mobile experience. A poor user experience included homepage redirects, unplayable video’s, or when 404 errors were served even though the page existed on the desktop website. Such penalties mean that it is vital that you [...]

What is rel=”no follow” and when to use it

Posted · Add Comment

The rel=”no follow” tag was introduced by the major search engines in 2005 to fight spam and allow publishers to prevent outbound links from receiving ‘votes’ in favour of the content. So why would editors want to avoid passing votes? Well if search engines believe that outbound links have been paid, or are in anyway [...]

How important is it to have a mobile site?

Posted · Add Comment

Imagine having nearly 60% of visitors land on your website, only to hit the back button. Is that enough of a reason for you to have a mobile site? Or perhaps you need to know that 67% of people are likely to make a purchase if the site is mobile friendly. You cannot ignore mobile [...]

SEO for Beginners and Novices

Posted · Add Comment

In this article we discuss SEO for beginners, including on-page and off-page SEO ranking factors. Since way before Google existed, we have always relied on indexes and directories to advertise our products – the BT phone book for business is a classic example of such. Born out of such directories was companies like A1 plumbing, [...]

SEO Case Study – The importance of SEO

Posted · Add Comment

It’s rare that I give specifics in a public forum about any of the websites that I build, however the following SEO Case Study clearly demonstrates the importance of SEO and the power of search. advancedfitness.org contains a new website that was launched at the beginning of April 2013. In just over a month, it [...]

Upgrading WordPress Security

Posted · Add Comment

Have you been hit by the Levitra hack? WordPress is a widely used CMS platform, but to ensure you are not a victim of hackers breaching your site to embed hidden code, we advise you to install some additional security plugins. Wordfence and WP Better Security are two very good plugins that alter the core framework [...]

Google Penguin 2 Update by David Vidgen

Posted · Add Comment

Matt Cutts, Head of Google’s Webspam team has today announced some changes that are coming into play with the launch of Google Penguin 2 update this summer (as early as May). The message was consistently clear from Matt, Google’s advice is for webmasters to produce great sites that have excellent content. Matt specifically mentioned bookmarking and repeat [...]