To build a website and develop content that brings organic traffic requires a very good understanding of your customers. One way to do this is by developing buyer personas, which enable you to segment your audience and create stronger articles and posts. To help you with this process you can download our free template that will let you organise your research and develop the personas.

With this free template you will learn the best practices for persona research, this will enable you to create beautiful, well-formatted buyer personas that will focus your efforts when developing content for your website.

This offer includes tips and tricks for:

  • Asking the right questions during interviews and surveys
  • Formatting your persona research in a compelling way
  • Using your buyer personas for segmentation and then to develop content for each stage of the buyers journey