Imagine having nearly 60% of visitors land on your website, only to hit the back button. Is that enough of a reason for you to have a mobile site?
Or perhaps you need to know that 67% of people are likely to make a purchase if the site is mobile friendly.
You cannot ignore mobile and tablet devices. They are here to stay for the foreseeable future, so embrace them, make sure your website is mobile and seo friendly and continue to create great content that users want to share.
Internet users and searchers now use mobile devices and tablets. The PC is dying…What’s more Google recently announced the Hummingbird algorithm which some suggests favours those sites that have a mobile version. Think about it for a minute, if we are using our mobile and tablet devices more often than not, it only seems sensible that Google will favour those sites that are built for mobile and tablets devices – particularly when they can detect what kind of device you are using and list their results accordingly. Google is in the industry of trying to deliver fast and relevant results…period. If 60% of people are visiting your site via Google and hitting the back button, it isn’t going to take Google long to think about where your listings should sit in the rankings…way down the line.
Google themselves published in Sept 2012 a very useful list of ‘what users want from mobile devices‘, and the results make great reading if your website is mobile friendly. Not so good if you are playing catch-up or you are undecided. Given the results, it is no surprise that Google have tweaked their algorithm to take into account mobile and tablet search requirements. It would simply be criminal of them to gather such research from their customers and do nothing about it.
Welcome to Hummingbird is what we say.