Protecting one’s own name, whether it’s your personal identity or perhaps your organisations is of high importance. If it’s taken years to establish a strong online reputation and this is being threatened, then SEO for Reputation Management can be applied. SEO for Reputation includes:
- Neutralising negative reviews
- Liaising with Search Engines to ensure outdated and irrelevant listings removed
- Dealing with Pharmaceutical hacks and poor quality inbound links
Neutralising Negative Reviews
If you search for your brand name in search engines such as Google and high up the search results is a listing that is critical of you or your organisation then SEO for Reputation Management is a method for neutralizing negative listings. The purpose of SEO for Reputation Management is to occupy listings particularly on page 1 and pushing those negative listings lower and then off the page. This can be accomplished by using blogs, social media, your own sites and subdomains.
Liaising with Search Engines
A top EU court has ruled that Google must amend search engine results at the request of ordinary people. The ruling only applies to Search Engines, so it will not remove any headlines from the originating website, but it will stop Google and others drawing attention to such material. For example, if you perform a Google search of your personal name and there are a number of unwanted mentions, then it is possible to have those mentions removed.
Dealing with Pharmaceutical Hacks
If you WordPress website has been hacked, then we can fix this for you. The same applies if other website have been hacked and hidden source code links back to you. We can work with the website owners and hosting companies to ensure that these links are removed.
When to Employ SEO for Reputation Management
If you are trying to protect your brand name from negative search listings (especially on page 1) SEO for Reputation Management will do this by either pushing down critical listings – further down the search results, or using new laws to ensure that search engines remove the listings altogether.
Keyword of Phrase Targeting
SEO for Reputation Management will target particular keywords or keyphrases.
Normally SEO focuses on one particular website/page. SEO for Reputation Management requires optimising pages across many domains to demote negative listings. This involves working with many diverse websites that you own or control – if you don’t own several sites then we will seek to mobilise positive listings through our advance network of websites.