As a inbound marketing agency in Birmingham; we build mobile responsive SEO website designs with good quality scalable content that will attract visitors, leads and customers. We also provide a combination of on-page SEO and inbound marketing (off-page) SEO services that will increase the awareness of your site, generate customers, improve rankings and promote a positive online reputation.
I build websites with the sole purpose of bringing new customers to your door via the power of search and inbound marketing. I attract the right kind of traffic to your website, whom become leads and then customers. I use ethical techniques that have stood the test of time and are not going to be devalued overnight by any Google algorithm update.
Some of the tools I use to attract the right customers to your site include: email, social media, partnerships, keywords and pages.
Once we have got the right kind of traffic to your website, we then need to convert them into leads. The very minimum we need to do this is capture their email address, but to do this we have to give them something in return, this could be a discount code, competition or valuable tips.
Some of the ways I convert visitors to leads is via the use of call to action buttons, forms and landing pages. Once we have the data we can then use it to target and convert.
After we have attracted the right kind of customers and converted them to leads, the next objective is to close the deal and convert them into customers.
We can do this using sophisticated marketing tools that helps us specifically target the right leads at the right time. Email is a great resource for closing because emails can be automated and tailored for specific groups. Personal phone calls are also vital because that add that human touch to the buying process.
Once we have successfully secured a customer the key is to continue to engage with them, because they are the best ambassadors for your business. We all know it's cheaper to keep existing customers and working with you, our aim is to service those customers using a variety of mediums including real time social media. We must continue to supply smart content to our customers with smart and timely communications.
Contact me today to discuss your business needs.
Customers use a vast array of search engine queries and types. Keyword and Market Research is undertaken to determine who your existing customers are, as well as the one’s you desire. It also identifies your customer demographics, their online behaviour and their search patterns. This extensive research is then used to formulate the on-page and content strategy. I use a variety of inbound marketing tools and software, including Moz, Link Research Tools and Majestic SEO, plus Google Analytics and Webmaster Tools.
Quality content is absolutely key to a successful website. Content optimisation means understanding your customers, your relationship with them, the devices they use and where they are in the customer purchasing cycle. What's more, have the right content and in the right context, this will ensure you have an intelligent conversation with them. This in turn will help with natural link building and customer conversions. This is because your visitors and customers will want to share and link to your site because you offer something they need or want.
This is about ensuring every element of your site is optimised and visible for specific target keywords and phrases. I use my technical expertise to influence how Google and other Search providers view and index your site. Then once your site is technically competent, we then examine the content so that you not only attract visitors, but they in-turn become leads and customers. Read more about my Responsive Web Design Birmingham.
Inbound Marketing Services - this is about influencing others, particularly those in your business space and neighbourhood to bring leads to your door, and to assist the search engine results pages (a.k.a. SERPS). Google et al decide their rankings based on 'off-page seo factors' i.e. the quality and number of inbound links (aka backlinks) to websites. High quality, on theme links are still the most important primary ranking factor. Social media tweets, likes and +1's can bring enormous benefits and traffic to your website.
Over 50% of all webpages are now viewed on Mobile and Tablet devices. A staggering 67% of people recently interviewed by Google revealed that if they visit a mobile-friendly site, they are more likely to buy a site’s product or service. Explore our Birmingham seo services and website design
If you or your business has negative articles or reviews on search engines that perhaps are preventing traffic to your site, or damaging to your online reputation, we work together to neutralize these and eventually move them down the rankings. Learn more about SEO for Reputation Management
David Vidgen Ltd – ‘Search’ Professional and Inbound Marketing Agency. I help small and medium sized businesses in Birmingham and London with their inbound marketing and web strategies. I am absolutely committed to bringing new prospects and customers to your websites, from an audience of people who perhaps may not have otherwise been interested or aware of your site. My practices are acceptable to search engines such as Google, Bing and Yahoo.
I work alone; that way you benefit from my full expertise, rather than having a so-called ‘specialist team’ working in the background. I come from a very specialist marketing digital background and have been using the Net since 56kb dial-up begun; I bring a unique blend of expert internet and specialist marketing skills to my clients. I am online everyday, year-round, doing campaigns and studying link relationships, citation, link authority and of course building mobile and search friendly websites.
Percentage of visitors to your site who use mobile and tablet devices
Percentage that said that if a site didn't work well on their smartphones, it made them feel like the company didn't care about their business
Percentage of consumers have encountered sites that weren't designed with mobile in mind
Percentage of users who prefer a mobile site
Percentage of visitors who are likely to return to a mobile friendly site
Percentage of users said that if they didn't find what they were looking for right away on a mobile site, they'd quickly move on to another site
Percentage of people said that even if they like a business, they will use them less often if the website isn't mobile-friendly
Percentage of users said they feel frustrated and annoyed when they get to a site that's not mobile-friendly
Percentage of users said that a bad mobile experience made them less likely to engage with a company
Percentage of mobile users say that when they visit a mobile-friendly site, they're more likely to buy a site's product or service