Search Engine Optimisation (SEO) is a term widely used to describe the process of making your website more accessible and visible within search engine results pages (SERP’s) in order to increase visitors to your site. Google is the biggest search engine provider in the UK and globally has over 5 billion search queries a day. Needless to say, Google is powerful, thus SEO can really make a difference to any small Birmingham or London based business seeking to attract more customers.
“The key to SEO is content, because the more indexed pages, the bigger the keyword blueprint and greater number of visitors and leads your website will attract.”
SEO however is more than just Google and keyword rankings. In fact website optimisation spans 5 key areas:
- Search Engine Ranking
- User Experience (UX)
- Lead Conversions
- Customer Acquisitions
- Customer Delight
If your website is not attracting visitors, then lack of optimised content will be the core issue. Let me give you an example. You run a Beauty Salon in Birmingham City Centre and offer over 200 various treatments and therapies. On evaluation of your website, we discover that you only have 12 pages in the Google index. Straight away, this indicates that your website really lacks sufficient quality content. Every treatment you offer is a real opportunity to produce individual pages and relevant content that matches the search query. It’s these pages that will get indexed, your keyword blueprint will grow and you will increase the number of visitors, leads via your website. To establish how many pages you have in the Google index you simply need to use the search query site:yourdomain.co.uk (replace yourdomain.co.uk with your own URL).
To help ensure that your pages are indexed and they feature in the search engine results pages, you need to build your keywords into the page titles, URLs, page headers, images, content and meta description. In addition, internal linking plays a major role in the success of SEO because it ensures that the appropriate page is indexed for the correct keyword.
So now your website is attracting relevant traffic, you now need to optimise your website for the users. This involves creating the best possible user experience (UX), including: simple design, easy access to content, language, good cognitive fluency, create a logical process and order of pageflow and also utilises the use of images and videos. You also want to ensure that you encourage your visitors to share your content.
With all of the above done, you now need to ensure that you encourage as many visitors to your website to become leads. This is where persuasive call to action and landing pages are absolutely essential. A staggering 96% of visitors to your website will not buy on their first visit. Without CTAs and effective landing pages, these visitors are likely to never return. Most SEO companies just focus on attracting visitors and are judged on their ability to increase traffic. We think you should judge an SEO company in Birmingham or London on their ability to generate leads and new customers. This is why you should opt for an Inbound Marketing Agency in Birmingham.
There are lots of so-called SEO companies out there, the problem with most is that they use short-term methods for quick SEO gain, which over time Google devalues. Eventually this will result in a loss of rankings, or worse still, your website blacklisted by Google. Whilst you shouldn’t put all your eggs in Google’s basket, using tried and tested Inbound Marketing and SEO methods that have stood the test of time will result in ensuring that your website is highly visible in Google for a long time and you also reap the rewards of being in such a position.
A couple of points about me. I work alone and I do not outsource or use affiliates. I use sophisticated and intelligent SEO techniques that any ethical SEO company in Birmingham or London should be using. I pride myself on being transparent, and offering excellent customer service. I learnt the art of SEO back in the early 2000’s and by having my own online business in 2006. I was a frequent user of Google Adwords and thought there must be a cheaper alternative, that’s when I discovered SEO. Needless to say, I have never had to use Google Adwords since. (I don’t dislike Adwords, I just have no use for it).
I’m a professional Inbound Marketer, so SEO is just a small part of what I do. For sure I will improve the traffic to your website and yes I will improve your rankings, but what I do really well, is convert those visitors into actual customers. After all, that’s what you really want from an SEO company in Birmingham or London.