The rel=”no follow” tag was introduced by the major search engines in 2005 to fight spam and allow publishers to prevent outbound links from receiving ‘votes’ in favour of the content. So why would editors want to avoid passing votes? Well if search engines believe that outbound links have been paid, or are in anyway […]
How important is it to have a mobile site?
Imagine having nearly 60% of visitors land on your website, only to hit the back button. Is that enough of a reason for you to have a mobile site? Or perhaps you need to know that 67% of people are likely to make a purchase if the site is mobile friendly. You cannot ignore mobile […]
SEO for Beginners and Novices
In this article we discuss SEO for beginners, including on-page and off-page SEO. Since way before Google existed, we have always relied on indexes and directories to advertise our products – the BT phone book for business is a classic example of such. Born out of such directories was companies like A1 plumbing, A1 taxis […]