If you are a small business in London planning to invest in search engine optimisation, then make sure you are ready to play the long game. You see, there are no quick fixes when it comes to your website and SEO. The greatest lie ever told when it comes to SEO is that if you optimise your website, individuals will immediately see your content and become customers. Website optimisation in more than just SEO, it’s about having a full understanding of your customers, their behaviours and the typical processes they go through BEFORE they become a customer. We term this as ‘website optimisation’.
For sure, on-page and off-page SEO is fundamental to increasing the visibility of your website, however gone are the days of building links for visibility. These days you have to earn them and the only way you are going to do that is by having remarkable content. No quality and authority website is going to link to you, unless you can offer a positive experience to their audience.
If you are looking for quick SEO gains, then we are not that London SEO company. Our philosophy is to ensure that your website provides the best possible user experience and having the right content at the right time. Yes, we integrate SEO into the mix, but as an inbound marketing agency we care more about conversions and quality traffic, than just bringing a bus load of low quality visitors who simply leave your website and never to return.
It’s about having a quality keyword blueprint. Having the right keywords that your CUSTOMERS use to find your products or services and understanding where they are in the buyers journey and how to turn them into customers.
SEO when done correctly is complex and fluid. It’s constant evaluation of your customers, keywords, landing pages, bounce rates and conversions that will determine the profitability of your website. A bad London SEO company may well bring you lot’s of visitors, but equally that will produce high bounce rates, poor user experience and ultimately very few customers.
Our website optimisation service spans 5 key areas:
- Search Engine Ranking
- User Experience (UX)
- Lead Conversions
- Customer Acquisitions
- Customer Delight
As a London SEO and inbound marketing company, we offer bespoke services to small businesses throughout London, South East and Midlands region. Our services are extremely affordable, allowing even the smallest business transform their website into a profitable channel. If you like the sound of our company, then why not complete the online form and we’ll be in touch.